Discover Dan Rook at Print & Pour
Sales Training
Business Description
"When you expand your leadership consultancy, you need a clear sales strategy.
Enter Print & Pour who helped develop a robust and agile structure helping us identify and win new valuable B2B clients."
Fixing your conversations that lose the deal.
From the fast-paced world of national newspapers to running my own business, I’ve spent a long time sitting in on both sides of the commercial conversation.
Negotiating with and selling to blue chip clients. Both Sales Director and Purchasing Director.
Here's one thing I see consistently –
To the untrained eye a lost sale is often blamed on loose terms - ‘they've gone in a different direction'; 'it just didn’t quite land...’
But if someone looks closely, a pattern emerges
The same mistakes. Consistent missed opportunities.
That’s what I point out through Print & Pour.
Understanding the tension. Showing misdirected conversations. Why they unravel —
Particularly the moment when too much explanation gets in the way, and when conversations sound right but don’t go anywhere
The point where the sale slips away