Hedley Basford Photography - Big-Breakfast

Business Description

What you need to do: Did you know that AI now vets your business before recommending it? Just having the right key words is no longer a guarantee you will be found, even if you are the perfect match. Images have become key to the vetting processes - search engines now check content, context and consistency to validate your business.

'A picture says 1000 words!' but a poor picture says 1000 poor words! Let me prove the point - I will do a free digital visibility check for you - just call me on 07768 872372.

Services provided: Commercial photography - premises, projects, installations. Personal photography - portraiture, personal portfolios, family groups, onsite or in my studio. Retouching and restoration. Advice and guidance on visual presentation. I have a drone for aerial inspections and photography.

Why I do it: I want to help people and companies be more successful. My clients tell me that my photographs help them increase sales, make them feel more confident when pitching for work, and enhance perception of quality.

Skills: Adobe Camera Raw, Photoshop.

Achievements: Awarded the Licentiate distinction (LRPS) from the Royal Photographic Society of Great Britain in 2019. My photography has featured in BBC and other TV programmes. It has also been included in National Trust websites and publications, and used by clients for national advertising.

A study was made in the USA to see if there are common factors that explain large successful companies. The researcher found that one of the characteristics of successful large companies is that when they were small, they thought and acted as if they were large companies. Specifically, these companies insisted on high quality presentation, especially photography. Many companies remain small by choice but that doesn’t mean they should think differently.